A Place Brand provides an experience worth talking about - and word of mouth is the best form of marketing. We work with urban planners and architects in order to create a lived innovation space. We build a collaborative creativity cluster that demonstrates the evolution of magnetic ideas have the power to draw outsiders to a destination or community. Not as merely a marketing ploy or spin on destination tourism, but instead create a lived example of a place brand – one that is powered by a transformed community.
A functional Place Brand has one thing in common – its fundamental attraction can be explained in a few simple words. It provides people a great story to tell. First and foremost, we are storytellers.
Place Branding is a design-driven strategy that creates an experiential approach to tourism specific to the location. The business concept is based on a simple compelling insight: that citizens and travellers increasingly want to ‘personalize’ their leisure experiences and, explore personal development as part of their journey.
An example:
The Lotus Temple in the National Capital Territory of Delhi.
This architectural wonder is the most popular site world-wide and receives hundreds of thousands of visitors daily. What makes this incredible construction even more interesting is that it was done with unskilled labor using any primitive tools available. It is also worthy to note that the Baha’i temple is open to all people of all religions – providing a gathering place that rests in the foundation of universal principles and unity. There have been no disruptive incidents or disagreements between any religious sects on the premises. The lotus was chosen to exemplify the one unifying symbol of all the many religions of India. Among the many outcomes was a nationally recognized school for the children of the laborers.